Technical SEO

Most SEO agencies can tell you what's wrong with your site. They'll hand you a spreadsheet of issues and a recommendation to "talk to your developer." I skip that handoff. I find the problems and fix them — from server configuration to structured data to JavaScript rendering.

What I Cover

• ▸Crawl & indexation — Making sure search engines can find and process every page that matters, and none that don't. Robots.txt, sitemaps, canonical tags, crawl budget optimization.
• ▸Schema markup (JSON-LD) — Structured data that helps search engines understand your content and powers rich results. Articles, products, services, FAQs, breadcrumbs.
• ▸Core Web Vitals & performance — Page speed, layout stability, and interactivity. The metrics Google actually measures and uses as ranking signals.
• ▸Internal linking architecture — How pages connect to each other affects how authority flows through your site and how users discover content.
• ▸Search Console analysis — Turning raw data into actionable insights about what Google sees, where the gaps are, and what to prioritize.
• ▸International SEO — Hreflang implementation, locale targeting, and multi-market content structure for sites that serve multiple countries or languages.

My Approach

I start with data. Search Console, server log files, crawl analysis. Before changing anything, I want to understand what Google actually sees when it visits your site — not what a third-party tool estimates.

Then I fix infrastructure first. It doesn't matter how good your content is if Googlebot can't render the page, if your canonical tags point to the wrong URLs, or if your server takes four seconds to respond. Fix the foundation, then optimize the structure.

The developer mindset means fixing root causes, not symptoms. A slow page isn't fixed by compressing one image — it's fixed by auditing the render pipeline, eliminating unnecessary JavaScript, and configuring proper caching headers at the server level.

Why a Developer Does SEO

The biggest friction in technical SEO is the handoff between the person who identifies problems and the person who fixes them. SEO consultants write reports. Developers read tickets. Context gets lost in translation, priorities shift, and half the recommendations never get implemented.

I eliminate that gap. When I find a crawlability issue, I don't write a Jira ticket — I fix the nginx config. When structured data is missing, I don't send a spec — I write the JSON-LD and deploy it. From server-level redirects to client-side rendering fixes to schema implementation, I work across the full technical stack.

Frequently Asked Questions